For centuries, some people have been addicted to alcohol and cigarettes. But, studies show that it is actually easier to become addicted to social media than to the cigarettes and alcohol. The School of Business at the University of Chicago studied social media addiction in people between the ages of 18 and 85. They did the study in Germany and determined that people are more likely to give in to their social media craving than any other craving they might have.
The study involved polling 10,558 Blackberry users seven times per day for 14 hours every day. The poll went on for a week, and the Blackberry users were asked if they had felt any desires in the previous half an hour. They also had to state whether or not they gave into their desire and how strong the desire was on a scale of mild to irresistible. Over 7,000 desires were reported and of all the desires people had, the desire to use social media was the one that people failed to resist. The social media sites that proved the most irresistible were Google+, Groupon, Twitter, Linkedin and Facebook.
The man who led the team that ran this study said that people have a harder time resisting social media because there are no consequences to using it, as opposed to the consequences of smoking and drinking. The study found that social media has a much higher addiction rate than alcohol, nicotine, caffeine, sports, spending money or even sexual activity.
This research led me to wonder whether I have a social media addiction. Oh, heck; I probably do. Maybe I should start a support group. Would you join?