Wednesday, March 21, 2012

Why You May Want to Take Social Media Classes

Although you may not want to add another class to your course load, if you’re planning to look for a job in marketing, or if you want to be a young entrepreneur, you might want to consider taking a social media crash course. This isn’t like Facebook 101 or something silly like that. Everyone knows you’ve been using social media since middle school.

What I’m talking about here is a course designed by experts for professionals who want to market themselves or their business ventures online (through social media, of course). Social media is just one piece of the marketing puzzle, but it’s becoming a really important one. At the very least, your extra-curricular coursework will make you more appealing to potential employers and give you an edge over others who are graduating alongside you (and vying for the same exact jobs).

There are a few courses out there. To decide which one is best, you should really take a look through each agenda. Here are three programs I’ve found that seem to be worthwhile. I may even take one or two of them myself. Hey, it can’t hurt, right?

Brazen Social Media Strategy 4-Hour Course – This is an interactive online workshop that walks you through the process of creating an effective social media strategy for business.

Media Bistro – Media Bistro offers online courses on various topics and they vary by season, but there are usually at least one or two social media marketing and strategy courses to choose from. Check out their site for more info.

Inbound Marketing Training Program – This program is designed by HubSpot, a company that pretty much revolves around social media. It’s a comprehensive video series geared towards marketing professionals. The best part? It’s free. How could you argue with free? They also have an Inbound Marketing Certification that might look nice and fancy on your resume.

Those are just three classes that I happen to have heard good things about. However, if you do a quick search among the top online colleges, you'll probably find a lot more.

If you have a few minutes, watch the video below to see a funny parody of Alanis Morissette's song "You Oughta Know" that illustrates the difference between inbound marketing and other marketing efforts -- and then, take a social media class. ;)

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